: Industry News

Leverage the USDA’s Market Facilitation Program to Drive Farm Profits

Farming is challenging. Maintaining a healthy bottom line is no small feat, especially while planning for a crop, securing inputs at a good price, and juggling field work around unpredictable weather. That’s why today’s most successful farmers are multi-talented entrepreneurs who have learned the value of being prepared and acting quickly to leverage in-season opportunities; thus, maximizing productivity and profitability.

How Traceability Can Increase Food Safety and Boost Farm Profits

By Minos Athanassiadis, Business Area Director – HarvestMark   When an E. coli outbreak was linked to romaine lettuce last fall, it illustrated the importance of traceability in agriculture. Without sufficient information to pinpoint the particular farm and fields where the tainted lettuce was coming from, the Center for Disease Control (CDC) advised the public […]

How Will Autonomy Change Farming?

Since the tractor replaced the horse and buggy over a century ago, farming has continued moving towards full autonomy. With more and more machines replacing typical farming roles, it leads to the question: How will autonomy change farming?

Will Blockchain Transform Agriculture?

Blockchain is the latest buzzword in many business sectors today, and agriculture is no exception. A transparent and secure digital ledger system that allows two parties to conduct a transaction without the need for a trusted intermediary, blockchain captured headlines as the digital backbone of the cryptocurrency Bitcoin. In recent months it has gained further […]

Where Ag Meets Climate Change…and How Farmers Are Making a Difference

The agriculture industry frequently ends up in the spotlight when it comes to climate change. And it makes sense, when you consider that globally, our food system is responsible for approximately a quarter of all greenhouse gas emissions, according to the World Economic Forum. But people need food, and producing that food comes with a […]

Trimble to Attend Thrive Innovation Summit

Wednesday, March 27th marks the 3rd annual THRIVE Innovation Summit, an event designed to showcase the latest AgTech innovations and gather the best of Ag’s industry leaders to discuss hot topics like blockchain, biotechnology, precision farming and autonomy. The Summit is held in Silicon Valley at Santa Clara University and attracts over 300 agriculture corporations, […]

State of the Industry: Adoption of Precision Ag Grows as Farm Sizes Grow

Since the first auto-steer tractor was introduced in the 1990s, precision agriculture has only gained traction amongst farmers for its cost and time savings benefits — and it’s a trend that’s not likely to slow down anytime soon. Farms are generally growing in size across the globe. In the U.S., the percent of cropland on […]

Tech Innovators Shaping the Future of Precision Agriculture

The notion that precision agriculture is angling to be the next darling in the tech solution space was only validated by the 900+ ag leaders and innovators present at the World Agri-Tech Innovation Summit in San Francisco. With bright new startups from around the world vying for their chance to disrupt one of the most mature and established industries in our economy, there was a sense that continued change and progress is absolutely in our future.

Introducing Advisor Prime: Trimble Ag Software for Service Providers

As any crop advisor or independent agronomist knows, all farms are unique just as each farmer client has their own specific goals, expectations and working styles. A good service provider understands these unique needs and provides a service that not only meets them, but often exceeds them. However, a successful service provider must be able […]

Reaching for Higher Yields with the Ultimate Yield Management Institute

An ag retailer in southern Saskatchewan has established the Ultimate Yield Management Institute as a way of test-driving the performance of agricultural inputs so farmers can see the results. “The reason we started is that there’s a lot of frustration from customers who have nutrition questions and there’s just not a lot of good nutrition […]