Taking Desktop Customers to the Cloud: Where Farm Data Truly Drives Profits

When I first began working in the ag software space in 1996, farmers were excited to use their desktop computers to track their field records, maps and accounting entries. Compared to a notepad and scattered pieces of paper tucked in drawers in their home office and the glove box of their pickup truck, desktop software […]

Reaching for Higher Yields with the Ultimate Yield Management Institute

An ag retailer in southern Saskatchewan has established the Ultimate Yield Management Institute as a way of test-driving the performance of agricultural inputs so farmers can see the results. “The reason we started is that there’s a lot of frustration from customers who have nutrition questions and there’s just not a lot of good nutrition […]