: Precision Ag

How Precision Ag Pumps Up Profits

One of the most frequently asked questions farmers have about precision ag is: Will it pay off? Most farmers find the answer to be yes. Whether it’s by streamlining workflows, reducing over-application of farm inputs or leveraging quality farm data to make better decisions, precision ag increases both productivity and profitability.  Here are four common […]

4 Steps to Get Started with Precision Ag

There are seemingly endless benefits to adopting precision ag equipment and technology on your farm. Precision agriculture can help save you valuable time and product while increasing your ROI in overall efficiency and profit. A 2016 USDA Economic Research Service report found that the average farm operating profit of precision ag adopters was $66 per […]

What Is Precision Ag?

Precision agriculture (PA) can be an intimidating topic. High-tech terms like drones, robots, sensors, geo-mapping and big data come up when discussing precision ag. Not only are those concepts misunderstood and complex, but they all come with price tags— and often large ones. All of this complexity and expense have led to the relatively slow […]

Turn Weather Data into Profitable In-Season Decisions

You can’t fight Mother Nature. But with the right weather and precipitation data flowing directly into your farm management software, maybe you don’t have to. Whether you have too little or too much, water plays a key role in determining the success of each crop year. Farmers today need a tool that helps them walk […]

Trimble to Attend Thrive Innovation Summit

Wednesday, March 27th marks the 3rd annual THRIVE Innovation Summit, an event designed to showcase the latest AgTech innovations and gather the best of Ag’s industry leaders to discuss hot topics like blockchain, biotechnology, precision farming and autonomy. The Summit is held in Silicon Valley at Santa Clara University and attracts over 300 agriculture corporations, […]

State of the Industry: Adoption of Precision Ag Grows as Farm Sizes Grow

Since the first auto-steer tractor was introduced in the 1990s, precision agriculture has only gained traction amongst farmers for its cost and time savings benefits — and it’s a trend that’s not likely to slow down anytime soon. Farms are generally growing in size across the globe. In the U.S., the percent of cropland on […]

Plug and Play with ISOBUS: What it is and how it can Help Your Operation

If you’ve invested in or researched precision technology, you’ve likely heard of ISOBUS. But what is it? Also referred to as ISO, it is the industry-standard communication protocol for ag equipment manufacturers that allows computers, vehicles and implements — regardless of their brand — to “talk” to each other. It’s what makes “plug and play” possible […]

Trimble’s Precision-IQ Steps Forward for Today’s Farmers

Precision ag keeps getting smarter. From hardware that can track and provide insights into your in-field processes to software that can help turn data into actionable information for year-over-year improvements, the modern farm looks much different than our parents’ farms. We released Precision-IQ with three main goals: Make upgrades and the adoption of new precision […]

8 Technology Tune-up Tips for an Efficient, Accurate Harvest

With the end of the season fast approaching, you’re probably monitoring your crops and the weather for the ideal time to get into the field and begin harvesting. While you likely know the importance of conducting a thorough inspection of your equipment before you get the combine rolling, you should also ensure your precision technology […]

Unlock the Proven ROI of Ag Software

Calculating the ROI of cloud-based farm management software is a crucial step of farm management. Farmers need a way to know how the decisions they make today will impact their farm’s bottom line tomorrow, and possibly for years to come. We’re here to help with this new blog.